In many cases, your law firm’s web site will be the first impression that you make on your clients. It should be impressive and not take away from your firm’s professional appearance. Media technology has advanced, and it is important that your website reflects that. attorney seo
Law firms are known for their boring, bland advertising campaigns. The internet makes it possible to produce very high quality and striking ads. This should be taken advantage of.
In order to seize this opportunity for your web site to make a good impression, your law firm should consider hiring a web designer. Many firms choose to produce their sites themselves, but a lot of times these sites are bland and of poor quality and can hurt, rather than help, your firm’s image.
If you do decide to hire a web designer for your site, take into consideration whether you want to hire a template based or a custom web designer.
Naturally, the price of a custom design is higher than that of a template design. The benefits of having a site custom made are that it will be unique, tailored to your needs, professional quality and error free. If the designer you hire has experience with search engines, your site will come already optimized to get good search engine results, which is very important for getting traffic to your site.
If you do not have a big budget or the time to have someone custom produce a design for you, maybe a template based design would be the best choice. Many of them are very easily customized and can be acquired for a flat fee for a set number of pages. This allows your site to be built quickly and for a low price. A downfall of this type of designing is that, in many cases, you will not be able to add new content, or may have to pay more money if you want to change templates or add pages.
Whether your firm decides on a custom design, or a template based web site, you and the other members of your firm should think about what message you want conveyed by your site. Is your firm more conservative, or flashier? Is it a more traditional firm or a very high tech firm? These things can, and should, affect your web design, so make sure you know what you will be looking for.
When you have decided what look you would like for your site, you have another decision to make, and that is which content areas you want your site to have. Will it be profile, practice area, attorneys, employment, and resources? Or will you choose to use a portal site based on your practice areas, and offer your firm’s information from there?
Do not forget to include in your site a way for potential clients to contact you. Make sure that the contact page IS NOT the only place to find it. Every page should have some form of contact info on it, whether it is an email link, contact form, or even phone number. There should be plenty of opportunities for the potential client to contact you, which they will if your site is well designed and optimized.